Build a Marketing Strategy that Supports Your Growth Goals
We help you move from scattered marketing tactics to focused, results-driven strategy.
Feeling like your marketing should be working harder?
Your marketing metrics aren’t tied to business growth, and you’re not even sure what “good” looks like.
Your message feels outdated or undifferentiated.
Your marketing team can execute, but lacks the experience to set strategy or prioritize.
You want values-aligned growth, but you struggle to connect your mission to business results.
HOW WE HELP
We help purpose-driven leadership teams turn growth goals into a focused marketing strategy. We help you clearly define your customer, craft a differentiated message, and decide where to focus your efforts.
CLARIFY YOUR CUSTOMER & MESSAGE
For your company, a new product, or a service, we help you narrow your ideal customer and define a clear positioning that differentiates you in the market.
Ideal customer definition and prioritization
Customer insight gathering
Messaging and positioning that is differentiated and compelling
COACH YOUR TEAM TO EXECUTE FLAWLESSLY
We coach your internal team to execute the strategy with more confidence, judgment, and consistency — without replacing them or creating dependency.
Strategic coaching for junior teams
Best practice templates and frameworks for teams to apply
Ongoing support to keep execution aligned
BUILD A MARKETING STRATEGY & PLAN
Once the market and message are clear, we help you decide were to focus your marketing resources. We build a plan your team can execute that delivers on your goals.
Clear marketing objectives and metrics tied to business goals
Channel strategy based on your ideal customer
Creative activation tactics that help you execute each channel with excellence
“We were thrilled with the work that Core Impact delivered. The analysis and strategy were so solid that it set the foundation for our total brand. What we stand for is now cleaner, clearer, and is helping to drive our business growth.”
WHY CORE IMPACT
EXECUTABLE STRATEGY
We have years of client-side experience, so we know what teams can realistically implement. We only deliver clear, action-oriented plans that support your growth goals, not strategy that sits on a shelf.
SENIOR MARKETING EXPERTISE
You get senior marketing and brand management expertise shaped by years inside a Fortune 500 environment — bringing disciplined, best-practice brand strategy to your business.
VALUES-ALIGNED GROWTH
We help purpose-driven companies deliver marketing strategies and plans that reflect your mission and values. Our goal is to help you build authentic, trusted relationships with your customers.
GROUNDED IN LATEST BEST PRACTICES
Our approach is informed by up-to-date neuroscience and behavioral research — helping brands build messages and positioning that resonate with how people really think and behave.
Proud to be B Corp™
We are thrilled to join the 8,500+ companies who meet high standards of social and environmental performance, accountability and transparency.
When We’re a fit
Core Impact is a strong fit if:
You are a CEO, Founder, or senior leader who is seeking senior marketing expertise to advance your growth goals
Your revenue is between $5M-$100M, and you have the resources to invest in developing a strategy and plan
You have a small marketing team or have partners who can execute the plan, but they lack experience in setting a strategy
Your company has a mission beyond profit, and you want marketing that honors that
Core Impact is not a fit if:
You’re looking for hands-on execution or an outsourced marketing team
You want quick fixes, growth hacks, or expect immediate results
You view marketing solely as a revenue lever and aren't interested in how your approach affects customers, employees, or broader stakeholders
Marketing is viewed as optional rather than a core driver of growth
When marketing serves, not sells, it builds trust and long-term sustainable growth.
A FEW OF THE BRANDS WE’VE HELPED
LATEST ARTICLES
My husband is on my email list, and to his credit, he reads every one of my articles. He replied to last month’s email with the following: “Great article. Did you mean to offer only five spots in an article about scarcity?”