OUR APPROACH
Core Impact is founded on the idea that the biggest societal impact a company can have is through its core business. Our mission is to help purpose driven companies apply the best thinking in business strategy and marketing to grow their bottom line and their social good.
Meet Our Founder and Chief Marketing Strategist
Anne has a passion for doing good through business. She fell in love with business at Harvard college while doing a marketing internship for a local beer company. Anne went on to join P&G for a near 15 year career in brand management where she worked on Pantene, Herbal Essences and the P&G Corporate brand.
Over the course of her career, she began to feel a growing tension between business’ unintended negative impacts on the world and its immense potential to solve social and environmental problems. After helping develop and market P&G’s sustainability programs for a decade, she left P&G to start Core Impact. As founder and Principal, Anne provides strategic guidance and practical execution to companies driven to have a positive impact.
“Anne will operate with a practical, results-oriented approach that is more like an employee than a consultant. I feel as if I am receiving expert guidance that Anne would implement if she owned the business herself.”
Curt VanderMeer, CEO Endangered Species Chocolate
OUR VALUES
Stewardship
We operate like your employee because we want to see your business thrive and improve the world. We will recommend to cut anything that doesn’t deliver value, even ourselves!
CONSCIOUS MARKETING
We want to set a new standard for marketing that delivers truthful, helpful, uplifting messages that serve a clear purpose. We help you develop a Brand Idea that addresses real market needs and doesn’t contribute to tactics that manipulate, coerce or sell something that does harm.
IMPACT
We are driven to make a difference in the world, that’s why we only work with companies that have a strong mission or purpose. We believe it’s possible and necessary to grow your good and your bottom line, so we’ll push you to do both.
EMPOWERMENT
We try to share all our expertise so you can deliver high-quality marketing on your own without depending on outside experts. We love to teach, so we’ll educate you along the way, and help execute if you’d like us to.
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It’s the new year and, along with millions of others, I am wrapping up my beloved annual planning process.