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WHAT WE DO
We craft marketing for brands who want to have a positive social impact as they grow their business. We give you a clear, simple plan focused on the the most important elements for your brand. And if you need help executing, we do that too.
We help you craft a single Brand Idea that differentiates you from the competition and sets you up for long-term business growth.
We can help you:
• Create a clear, simple Brand Idea that captures your unique points of difference
• Identify unmet needs of your target customer
• Organize your product portfolio based on how customers buy your products or services
• Create core brand elements that resonate with your customers
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We help you reach the right customers with relevant messages and practical approaches to grow your sales.
We can help you:
• Create a plan to reach your target audience when they are receptive to your messages
• Develop marketing messages and content that deliver on your sales goals
• Create a new product launch plan to gain traction fast
• Identify the right agencies, vendors, and suppliers to implement your plan
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We help you integrate your purpose into the business strategy to maximize your impact.
We can help you:
• Create a purpose or mission statement that articulates the difference you make in the world
• Generate innovation concepts to help make your product or process more sustainable
• Create a Sustainability Plan that’s ambitious, achievable, and aligned with your growth objectives
• Develop a charitable program or cause marketing campaign to expands your brand’s impact
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OUR PROCESS
Introductory Call
Contact us to discuss your business challenge and goals. If we’re a fit, we’ll propose a project scope.
Discovery Session
We kick off each project with a discovery session where we’ll review your business in depth to identify the work needed to help you reach your objectives.
Customized Strategy & Plan
We’ll create a simple, focused marketing strategy and plan based on your unique needs that sets you up for growth.
Execute
We’ll help you execute the plan or train your team to do it.
“Anne took us through a systematic approach to show us how to differentiate ourselves as a business. She helped us develop a new vocabulary to describe ourselves. We now have more confidence to pursue new projects that fit with the work we want to do.”
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AREAS OF EXPERTISE
THE WORLD NEEDS MORE GOOD BUSINESSES GROWING BIGGER, FASTER .
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CASE STUDIES
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Positioning is one of the most foundational, misunderstood, and under-utilized parts of a company’s core business strategy.