Kick-starting growth
for a legacy chocolate
brand with a new
product launch.
Endangered Species Chocolate (ESC) is a leader in the natural chocolate segment, with a strong mission to support wildlife habitats and conservation. With many entrants on the natural chocolate category in recent years, the brand wanted to better define what set them apart while also satisfying evolving consumer preferences. Additionally, ESC was about to launch significant product innovation and wanted to deliver a successful launch by attracting new and existing customers to the brand.
Helped articulate a clear, authentic Brand Idea that was in line with category growth trends.
Helped launch a new product to market with a marketing plan that focused on new advertising channels and new messaging.
Helped the brand develop systems and practices around metrics and tracking, new product launches, public relations and innovation strategy.
Trained the team on core marketing strategies and principles to grow the business.
Helped identify new agency and creative partners to deliver quality work, at great value in line with new brand standards.
The
Results
“Anne came with deliverables. She knew where she wanted us to go, and recommended actionable things we were able to do. She is results oriented and very practical.”
Curt VanderMeer, CEO Endangered Species Chocolate
