Global Media Company
Custom training on sustainability marketing and greenwashing.
As more brands leaned into sustainability with their ad campaigns, the sales team of a global media company found themselves navigating and activating these initiatives on their platform. The Sustainability team recognized the importance of equipping their sales force with the knowledge and tools to address the growing demand for sustainable practices.
Core Impact partnered with the media company’s sustainability team to develop a tailored training on Marketing Sustainability and Greenwashing which was delivered to their global sales team. The objective was to empower their employees with sustainability expertise to inform and guide brands interested in sustainability programs. The training covered aspects such as:
Core Sustainability Principles: Offering a foundational understanding of the principles guiding accurate and transparent sustainable marketing and claims.
Understanding Greenwashing: Delving into the concept of greenwashing to be able to recognize deceptive environmental claims.
Current Landscape of Greenwashing: Providing a detailed overview of the prevailing trends and challenges in the field.
Examples and Best Practices: Illustrating real-world examples and best practices to facilitate practical learning and application
Results
- Participant feedback was overwhelmingly positive. Training materials continue to be a valuable resource, accessed numerous times since the initial delivery, indicating sustained interest and engagement.
- The company’s sustainability team has successfully positioned itself as an expert in sustainability communications and has become a sought-after resource for brand sustainability projects.
- By investing in sustainability education, this company has solidified its position as a platform committed to responsible advertising practices.
“Anne delivered a valuable and engaging training for our team. She has an impressive ability to distill complex topics into simple ideas that makes the content practical and applicable. Her expertise in marketing sustainability is a unique skillset, as she can help companies navigate the complex communications landscape of ESG. She is highly collaborative and a wonderful partner to work with.”
- Lead Client Partner, F1000 global media company
