Brand Strategy — Articles — Core Impact - Purpose Driven Marketing and Brand Building

Building Mission-Driven Companies

Posts in Brand Strategy

The Marketing Funnel is Failing You: Growth is a Flywheel

The marketing funnel is pervasive. This framework—the dominant mindset among marketing professionals, whether B2B or B2C—is built on a series of assumptions:

Conscious Marketing, Brand Purpose, Brand StrategyAnne OudersluysNovember 11, 2024Comment

The Brain’s Guide to Building a Brand

You only need to look at a fraction of one of these logos, and your brain fills with images and experiences.

Conscious Marketing, Brand Purpose, Brand StrategyAnne OudersluysOctober 5, 2024Comment

Subscribe for Monthly Insights