This is my Coach purse. It recently caught my eye in a photo taken 13 years ago when I noticed it hanging over my shoulder. I had purchased it years before that and have used it nearly every day since
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I started writing this article solely from the lens of environmental claims, with the intent of educating brand leaders about the Green Guides.
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A common dilemma I have is whether to recycle my yogurt containers. I know they are made of a recyclable plastic, and my children constantly urge me to recycle, but it’s not so simple.
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In 2016, Keurig launched a recyclable K-Cup pod. Customers were thrilled. Those disposable pods, often the boon of environmentally conscious consumers who love a single cup of coffee, could now be dropped into the recycling bin. An asterisk in small print noted: “Check locally, not recycled in all communities.”
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I was recently gifted a reusable, insulated travel mug. The box and informational leaflet included numerous claims of “sustainable,” and “eco-friendly.” Excited and curious, I wondered what made it more sustainable. Were the materials sourced differently than traditional travel mugs?
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We are collectively living as though there are 1.7 earths. By 2030 it will be 2 earths. Circularity may be the way forward.
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Frederick Buechner asked: “At what points do my talents and deep gladness meet the world’s deep need?” This is a great question to pose when searching for personal purpose, but it also applies to brands and companies.
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We’ve all heard that customers prefer sustainable products and will pay more for them, but what does the sales data actually tell us? Let’s dive in.
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